After a very successful International Launch in London in April this year, Wisdom Tree, New Delhi & the National Institute of Design(NID), Ahmedabad is happy to announce the national launch of the publication, “Indian Saris: Traditions – Perspective – Design” at the Metropolitan Hotel, New Delhi on 11th November 2009. Maharani Chandresh Kumari, MP - Lok Sabha has kindly given her consent to be the chief guest. The book will be released in presence of Internationally reknowned fashion designer Ritu Kumar. Other dignitaries expected to be present at the function, to name a few, are dancer Bhavana Reddy, fashion designer Nida Mahmood and Monisha Gupta and Ruchi Goyal Kaura. The young achievers will be wearing their favourite sari and sharing their special relationship with it.
The book on Indian saris celebrates the meaningful engagement of contemporary Indian design with the traditional handloom industry of India. This visually delightful publication rediscovers the hand woven sari, an iconic traditional product of India for its conceptual strengths that are relevant to the contemporary markets. The book has been published by Wisdom Tree, New Delhi in association with NID.
We all at NID, and Shobit Arya - the Publisher, hope that the event will immensely motivate the designers and everyone else related with heritage and handlooms to further the cause of handlooms and the contemporary Indian design. The event is expected to be attended by a good number of people from the design fraternity and the Government.
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